BREAKAWAY is an initiative to prevent violence against women and girls (VAWG) that combines a community-led educational model with an engaging and socially impactful video game. Our team strives to impact attitudes and behaviors regarding VAWG in order to create environments of gender equity, personal safety, mobility, and equitable decision-making power. Since its debut during the 2010 FIFA World Cup, the game has been played in 185 countries and translated into 4 languages. Created by the Emergent Media Center at Champlain College, in partnership with Population Media Center, the game was initially designed for the United Nations Population Fund as part of the UNiTE Campaign to End Violence Against Women.
HOW DOES BREAKAWAY WORK?
- The BREAKAWAY game is a free, web-hosted, interactive video game containing a narrative that uses soccer as a global language to educate boys and girls worldwide about the critical issues of violence against women and girls, gender equality, and respect.
- An accompanying facilitator’s guide contains group activities, activity sheets and discussion topics that encourage dialogue regarding the sensitive issues that are brought to light in the video game.
- An educational camp model that combines the video game and facilitators guide was developed and implemented in Hebron, Palestine in 2012 and Sonsonate, El Salvador in 2013 and 2014. A 2013 research study proves BREAKAWAY to be an effective, transformative tool to address this rampant problem.
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